As the days get shorter and less time is being spent working outside, these late fall/early winter months are a perfect opportunity to take a look at what marketing strategies you used this year that were beneficial and what new ideas your company could benefit from heading into next year. Take a look at these 3 suggestions below on marketing plans that you can accomplish this winter.
What is SEO? Plus, Tips for a Better Local SEO Strategy
You may hear the term “SEO” tossed around a lot when people discuss marketing, websites, and internet strategies. As defined by Wikipedia, “SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.” These visitors can then potentially be converted into customers.
Local SEO is an even more focused strategy and tactic to compete well in local searches and have your company show up often, and at the top, of a customer’s local internet search. Here are some tips to get started:
-Claim and Update All Local Listings: Make sure you take the time to claim and optimize all listings of your business, and it’s locations, across the major search platforms such as Google My Business, Facebook, Yelp, Angi’s List, Home Advisor, Thumbtack, and any others specific to your region. Make sure to then:
- Ensure all of the information found in your listings is updated and accurate. Include location-specific details, like interior and exterior photos, along with an updated name, address, embedded map, and phone number.
- Include a detailed description of your business to help boost your local page’s SEO
- List all products and services your business offers
-Include Photos of Your Work
Businesses that include relevant photo content in their Google My Business profiles will get a higher SEO ranking. The photos added online by a company rank much higher than the photos added by general Google users.
- High-quality photos are a must.
- Photos of local team members, your local storefront, or local events are great.
- Consider updating your photos every quarter to show Google you’re active on GMB.
- Keep brand consistency when it comes to your photo strategy.
-Respond to Reviews
Of course, most businesses already know how critical it is to respond to online reviews in order to keep customer satisfaction at a high. But did you know it is also necessary to help your local SEO? Yes! Responding to online reviews improves key metrics that effect SEO such as star ratings, response time to inquiries, and reviews per location.
A trend widely seen in 2021 and predicted to continue into 2022 and beyond is the use of video in marketing. A large reason for this trend is because videos can convey a considerable amount of information in a quick few seconds. Videos have the ability to help your company reach new audiences, tell a detailed story, and build trust. When customers can “see you in action” they feel more confident in hiring you. They begin to feel like they know you before you ever meet in person, and this motivates them to want to work with you. Many businesses are seeing the enormous benefits of adding video content to their online presence. It’s easy and it’s worth it! According to Top Floor Tech:
- 97% of marketers claim that videos help their customers better understand products
- 81% of businesses are now using video as a part of their digital marketing strategy
- 90% of consumers claim a video will help them when making a purchasing decision
For Tips to Easily Create and Share Video Content for Your Business visit: www.centraltis.com/videomarketing.
Create a Marketing Budget To Stay On Track
Planning will be the key to success in 2023. Keeping track of your spending on marketing will serve dual purposes for this planned success. First, it will ensure you are dedicated to making marketing a central component of your business strategy. When you spend money on something it creates an inherent value in your overall mission, because you don’t want that money to be wasted.
And secondly, creating a marketing budget will ensure you don’t forget about this critical customer piece of your business when things get hectic during the busy season. These budgets can be as simple as designating how much you have to spend in 2022 on Marketing and then dividing it into categories with percentages such as: Website 20%, %, Social Media 20%, Partnerships 10%, Events 10%, Email 10%, Paid Digital Ads 10%, SEO 10, Charities 10%. Create a matching Marketing Calendar to coincide with the spending. Read here on Central TIS tips for creating and using a marketing calendar.
Whether it’s Marketing and Design Support, website and SEO audits, or access to professional job site photography, Central is the right partner for the marketing needs of your business. Our highly team has decades of experience to help you identify best-practices and implement initiatives that deliver results. We’re ready to help you grow!