5 Top Marketing & Business Articles Of 2020

It’s important to be prepared for the upcoming year and take your business to the next level of success. Now is a great time to take a look back at what drove success this year, and implement it into your business and marketing strategy for 2021. Below is a recap of this year’s top marketing and business articles that will help you stay ahead of the competition.

Capture new customers, improve your online presence, or successfully launch a new service this coming year by reviewing these top five marketing articles:

1. Five Recruiting Tips to Connect with More Potential Employees

We have seen record low unemployment for several years now, and how difficult it can be to find qualified, dependable, employees. Many industry associations have implemented action plans to attract new and younger people to the green industry. Hopefully this will help solve this problem in the long term but what can you do to attract new employees, now? Take a look at these 5 recruiting tips to connect with more potential employees.

2. Goal Setting + Business Planning: 5 Areas to Focus on for 2021

As we move towards the end of a challenging year, it’s time to finalize planning for the last few weeks of 2020 and beyond, as well as begin planning for the upcoming New Year. Being proactive with your planning can help you keep your priorities on track and take your business to the next level of success. Take a look at the 5 areas to focus on for 2021.

3. Are You Season Ready? 5 Things to Tackle Before the Start of the Season

Before you know it, your business will be in the full swing of the season. In our industry, it’s important to plan ahead in order to get ahead. With that in mind, now is the time to make sure you are ready to start off on the right foot. Take a look at these 5 things to tackle before the start of the season.

4. Three Tips for Marketing Automation & Email Personalization

This year, we’ve seen an increase in people spending more time at home and online. We can expect to see this continue into 2021 as well. With that in mind, now is the time to prepare and plan to improve your marketing strategy. Take a look at these 3 tips for marketing automation and email personalization.

5. Five Digital Marketing Trends During Coronavirus and Beyond

Due to the ongoing pandemic, we’ve seen a change in consumer purchase behavior, an increase in virtual meetings, a faster adaption to Wi-Fi controllers, and people spending more time online than before. This leads to digital marketing & advertising becoming more effective. Take a look at the 5 digital trends to help your business’s marketing today and tomorrow.


Rely on Central to help, whether it’s questions about marketing strategy, strategic purchasing, or business planning during COVID-19. Central is the right partner for your business. We stay at the leading edge of the industry and we’re ready to help you grow!