Christmas in July: Finding Your Holiday Lighting Customer Now

Summer is here and the last thing on your mind is the holiday season. However, now is the best time to start securing your holiday lighting customers and pre-ordering your holiday lighting products. That’s why we’ve connected with our vendor partner, Seasonal Source, for their recommendations on selling three key customers types for the holiday season: commercial, municipal, and residential.

From Seasonal Source:


Commercial customers often know what they want and just need someone to do the work. Businesses interested in holiday decorations include: restaurants, shopping malls, country clubs, hotels, resorts, banks, insurance companies, and car dealerships. The appeal to this segment is that most commercial projects have steady budgets for decorating regardless of economic conditions.

Relationships with architects, engineers, interior designers, and event, party, and wedding planners can also generate good recommendations. And don’t forget about yourself! You will be the first person your current customers call if they know you provide this service. Get the word out!


Government-owned facilities, which may include government buildings, streets, parks, libraries, schools, and more, provide great opportunities for Seasonal Source products to adorn cities. However, remember to start selling early, as municipal decisions generally flow through several people.


Homes, landscapes, and neighborhoods maybe adorned in a sophisticated and festive manner. This market is targeted towards high-end residential estates, HOA’s, and gated community entrances. It is characterized by high-income homeowners (top 10%) in the nicest neighborhoods with an average age of40 to 60 years old. Baby boomers, the elderly, the disabled, and single parents are all motivated buyers. There is also a growing market for Seasonal Source products in newly constructed neighborhoods

Additional Selling Resources

Online Holiday Lighting Summit

Join for the first ever Seasonal Source Holiday Lighting Online Summit! On July 27th from 12:00 – 4:00 EST you’ll have access to industry professionals like you’ve never had before! With topics like Top Lighting Trends for 2022, Shortcuts to Speed Up Installation, Forecasting a Record Breaking Season & more you’ll be well on your way to a BRIGHT FUTURE with Seasonal Source holiday lighting. Sign up today to secure your spot at the event!

Promo Code: CENTRAL22 will get you and your contractors in at no cost. REGISTER HERE!





Sales Tips


Contractor Resources & Training Portal

Access Seasonal Sources’ Contractor Resources and Training Portal. You can find marketing material, product catalog, warranty details, and installation techniques.