If you’re a landscaping or irrigation business owner trying to build your book of business, this article is for you. Doing the simple things really well and really consistently is your path to more customers and more profit. Whether you serve residential neighborhoods or large commercial properties, these five strategies are designed to help you boost visibility, build trust, and bring in the kind of clients who stick around.
1. Create a Referral Program
Word of mouth is still a major way green industry contractors can land jobs. So why not put some fuel behind it?
•Offer current clients a reward for referring friends, neighbors, or property managers.
•Keep it simple: a $25 credit, a free service upgrade, or a gift card can be enough incentive to spark a referral.
•Promote it via email, on your invoices, or with “leave-behinds” after your crew leaves a property.
Pro Tip: Ask happy clients to text your number directly to a friend or leave a review while you’re still onsite. Timing matters.
2. Make Your Trucks, Shirts, and Job Sites Work for You
Your best advertising may come from your presence in your community.
•Wrap your truck with a clear logo, phone number, and your company slogan. QR codes can be an excellent way for prospects to quickly navigate to your site.
•On job sites use visible signage that signals to neighbors that they trust you to work on their property.
•Branded shirts or safety vests make your team look sharp and professional. This can further help build trust among potential customers.
3. Utilize Google Business
When someone Googles “sprinkler repair near me” or “landscaping in [your town],” your profile needs to show up and look professional.
•Add photos of recent work, reply to reviews, and keep your information current.
•Use posts to highlight any seasonal promotions, or other company content that may be of interest to customers.
•Ask for reviews after a job. The more positive reviews you have, the higher you will rank.
Need help optimizing it? Read “5 Tips to Optimize Your Business’ Online Footprint in 2025”
4. Start Digital Advertising
Digital ads aren’t just for big corporations. Your business can benefit, too!
•Use your customer list to create “first-party audiences” in platforms like Google & Meta ads. These are people who already know you or used your services.
•With simple tools like Meta or Google Ads, you can promote offers to people in your service area, especially during seasonal peaks. These can have a real impact even on a low budget.
•Even if you’re not running ads now, start collecting emails and phone numbers. This data can be incredibly valuable whether you begin to utilize email marketing or digital advertising.
Bonus tip: A monthly email with seasonal reminders, lawn tips, or simple promotions keeps your company top of mind.
5. Make It Easy to Get in Touch
You’d be amazed how many contractors lose jobs simply because the client couldn’t reach them easily.
•Answer the phone. If you can’t, use voicemail that confirms when they’ll hear back.
•Add a contact form or scheduling link on your website. Make it as short and simple as possible to ensure people finish completing it.
•Set-up an auto-reply to any email inquiries, letting them know a timeline on when they can expect hear back.
Start Simple. Stay Consistent.
You don’t need a huge budget or a full-time marketing team to grow your landscaping or irrigation business. Just a few consistent strategies, repeated over time, will help you stand out, earn trust, and stay top of mind.
Need help putting any of these into action? That’s what Central Pro Supply is here for. Supporting pros like you with products, programs, and resources that help your business grow. FIND A BRANCH NEAR YOU