Trending and Missed Sales Opportunities in the Lighting Industry

Are you missing the boat when it comes to upselling your clients or perhaps losing bids because you simply are not opening the right door during your sales process? Maybe this is because you do not have the proper training on the newer trending products and/or have the confidence to speak about or mention them.

As the lighting industry continues to evolve, it is important for contractors to stay up-to-date on the latest trends in order to meet the needs of their customers. While many in our industry, and in life resist change, this is not a time to be left behind. One of the most important trends is the growing demand for automation and controllability options.

Customers are increasingly demanding lighting systems that they can control from their smartphones, tablets, or computers. They want to be able to turn lights on and off, dim them, and change the color. In just a short period of time, the number of “smart” options have expanded rapidly.

Contractors who can offer these features will be more successful in meeting the needs of their customers and closing sales.

Here are some examples of automation and controllability options that are available:

  • Zoning: Zoning allows you to control different groups of lights together. For example, you could create a zone for your living room, kitchen, and bedroom.
  • Dimming: Dimming allows you to adjust the brightness of your lights.
  • Color options: Color options allow you to change the color of your lights.

Here are some specific products that you can offer to your customers:

A Silver Package Could Be

For your simple on/off astronomical DST app based timers we offer the following.

  • Unique Light Logic
  • Kichler BT/WiFi Timer
  • Brilliance Smart Socket
  • FX in line Dimmer

A Gold Package Could Be

  • Kichler Zoning Transformer- Create 3 Zones on your system and control on the app as the BT/WiFi timer mentioned above.
  • Brilliance Sector Selector- Create up to 4 zones and load up to 200 watts per zone.
  • FX Luxor Zoning + Dimming with Cubes and or ZD Lamps.

A Platinum Package Could Be

  • Hunter FX Luxor 2DC System (Zoning, Dimming + Color)
  • Unique Expera Line (Color Changing and CCT)
In Conclusion,

During the sales process we don’t all need to be experts, however it helps to know enough about the options mentioned above.

Whether your customer seeks Zoning, Dimming or Color Options, let Central help train you to sell, so you can boost profits and grow your business.