We’re well into the summer season looking toward fall. This year people are still spending more time at home and online than before. With that in mind, now is the time to improve your Marketing Automation & Email Personalization. Marketing automation is a time-saving and effective process of continuously collecting data of your customers. Based on your data, you’re able …

2020 has been an unpredictable year with many curveballs thrown our way. Coronavirus pushed the season’s start later than normal and we’ve been playing catchup ever since. Beyond that, consumers are staying home more than normal and not taking vacations, which means we’ve all been busier than normal as well with new projects and existing maintenance services. You’re focused on …

Last month, we shared an article about four key areas to focus on now that customers are spending more time at home. People are cocooning, which means they are spending more time at home, and any planned vacations have likely been postponed. With more time at home, homeowners are looking to make improvements in their yards and outdoor spaces. They …

The last few months have impacted all of us and our businesses in many different ways. As business owners, you’ve learned how to navigate a challenging set of circumstances including: government regulation, social distancing standards, communicating with customers and employees during a crisis, and you’ve learned the moves you need to make to keep your business healthy during the pandemic—both …

Recently, Central hosted a private webinar with leading industry consultant, Jeffrey Scott, to discuss the business, sales and marketing strategies to keep your business healthy today, and in the future. The Central team, including ownership and other leaders, joined Jeffery to share experience and insights on the future of the industry. During the webinar, Jeffrey covers how our industry is …

For nearly two decades, we’ve seen an increase in infestations of the Emerald Ash Borer (EAB). This insect attacks and destroys one of the most prevalent tree species used in urban and suburban settings, the ash tree. Known as a favorite for its colorful fall foliage and consistent canopies, the ash tree is popular among home owners. How deadly can …

2020 has brought a lot of change, quickly, to many areas of our lives and businesses. This is true even for marketing and consumer purchase behavior. We are seeing a different consumer because of the sudden increase of people being indoors. This has led to a change in lifestyle where consumers have shifted to spending more time online than before. …

Summer is just around the corner and that means we’re headed for hotter temperatures throughout the country. Unfortunately, the extreme temperatures of the summer season can often cause a lot stress to turf. A previously lush and vibrant lawn can dry out and go dormant without proper focus on health and irrigation. Two of the most common conditions lawns succumb …

As we approach official summer in just a few short weeks, we are already in the height of mosquito and tick season throughout the country. June and July boast the highest months for pest infestations. In the last decade, illnesses from mosquito and tick bites have tripled in the U.S. according to the CDC. Cities across the Northeast, Southeast, and …

This year things have changed rapidly from our regular normal. People are spending more time at home and any planned vacations have likely been postponed. Airlines have seen sharp decreases in travel and this looks to be true moving into the summer months. As people have been confined to their homes the last several weeks, they have a new appreciation …