2022 saw ongoing challenges in labor, job sensitivity when selling upgrades, and creating an effective sales process across the lighting category. Now is a great time to take the opportunity to look back at the top Central lighting articles of 2022 and see what changes you might want to make, and what solutions you might need, for your outdoor lighting …
Christmas in July: Finding Your Holiday Lighting Customer Now
Summer is here and the last thing on your mind is the holiday season. However, now is the best time to start securing your holiday lighting customers and pre-ordering your holiday lighting products. That’s why we’ve connected with our vendor partner, Seasonal Source, for their recommendations on selling three key customers types for the holiday season: commercial, municipal, and residential. …
Ask the Experts: Find Your Niche – Add Landscape Lighting to Your Outdoor Living Projects
Lighting technology is changing at the speed of light. From WiFi controllers and mesh systems to ZDC and advanced installation techniques, there is always something we need to be learning. Couple that with a tremendous demand in outdoor living and hardscape, and the opportunities are endless. That’s why we’ve connected with Glen Nyhuis, our National Lighting Director, and Dennis Garneau, …
Ask the Expert: 4 Tips for Landscape Lighting Maintenance Agreements
Just as we plant seeds in the earth and work hard for them to grow, the same can be said for customers. Consider you “planted the seed” of outdoor lighting when you put in an outdoor lighting system for them recently. However, just as your plants need water and sunlight to grow, your customer’s relationship with their outdoor lighting needs …
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