Summer is here and the last thing on your mind is the holiday season. However, now is the best time to start securing your holiday lighting customers and pre-ordering your holiday lighting products. That’s why we’ve connected with our vendor partner, Seasonal Source, for their recommendations on selling to three key customer types now for the holiday season: commercial, municipal, …

In Part Two of this series “How To Expand Beyond Your Typical Four-Fixture Routine” Central’s Director of Lighting, Glen Nyhuis gave solutions for getting ahead in the lighting industry and detailed some tips on how you can expand your offerings to include second story and niche lighting. In Part Three, Central dives even deeper with Glen into the next level …

Some people are great with change, and others take a little more time to warm up to new things. This is never truer than when learning and embracing new technology. Many people fall into the habit of just sticking with what is comfortable and familiar. However, what if you could get ahead and embrace new technologies that have the ability …

In Part One of this series “How To Expand Beyond Your Typical Four-Fixture Routine” Central’s Director of Lighting, Glen Nyhuis gave solutions for getting ahead in the lighting industry and detailed some tips on how you can expand your offerings to include second story and niche lighting. Read below as Glen dives deeper into the next level of fixtures and …

2022 saw ongoing challenges in labor, job sensitivity when selling upgrades, and creating an effective sales process across the lighting category.  Now is a great time to take the opportunity to look back at the top Central lighting articles of 2022 and see what changes you might want to make, and what solutions you might need, for your outdoor lighting …

Lighting technology is changing at the speed of light. From WiFi controllers and mesh systems to ZDC and advanced installation techniques, there is always something we need to be learning. Couple that with a tremendous demand in outdoor living and hardscape, and the opportunities are endless. That’s why we’ve connected with Glen Nyhuis, our National Lighting Director, and Dennis Garneau, …

Just as we plant seeds in the earth and work hard for them to grow, the same can be said for customers. Consider you “planted the seed” of outdoor lighting when you put in an outdoor lighting system for them recently. However, just as your plants need water and sunlight to grow, your customer’s relationship with their outdoor lighting needs …