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What You’re Missing: Low Voltage Outdoor Lighting & Hardscapes

In the realm of outdoor design and landscaping, the marriage of low voltage outdoor lighting and hardscapes creates captivating environments that not only enhance the aesthetics of properties but also contribute to their functionality and safety. However, beyond their visual appeal, these features can also have a significant impact on revenue and profit when coupled with strategic maintenance contracts. Leveraging …

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Trending and Missed Sales Opportunities in the Lighting Industry

Are you missing the boat when it comes to upselling your clients or perhaps losing bids because you simply are not opening the right door during your sales process? Maybe this is because you do not have the proper training on the newer trending products and/or have the confidence to speak about or mention them. As the lighting industry continues …

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New Year, New Lighting Resources

We touched base with Glen Nyhuis, our National Lighting Director, to provide you with some of the best resources and certification opportunities to help light your customers properties for the year ahead of us. Let 2024 be your best year for lighting properties yet! Below you will find a list of six training and certification resources: 1. Hunter University Hunter …

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5 Must-Read Lighting Technique Articles From 2023

For those navigating the intricate realm of lighting solutions, success in sales extends beyond the mere act of closing deals—it’s about crafting and delivering lighting solutions that transcend functionality, illuminating spaces and enriching lives. Whether you’re a seasoned professional or a newcomer in the industry, these top lighting articles from 2023 will help you be the best lighting contractor you …

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Mastering The Art of Lighting Sales: 5 Essential Steps

For contractors in the lighting industry, successful sales aren’t just about closing deals; they’re about creating and delivering the perfect lighting solutions that illuminate spaces and lives. Whether you’re an experienced contractor or just starting in the business, a structured approach to lighting sales can make all the difference. In this article, we’ll explore the five essential steps to master …

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How Choosing the Proper MR16 LED Lamps Can Boost Your Business

It’s no secret that creating a functional and fundamentally sound lighting system requires much more than just choosing some lighting fixtures and powering them up. Quantity, fixture placement, and making sure the system is correctly engineered, are all major factors that should be considered when planning out a lighting project. This being said, it seems that the most critical factor …

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Power Up! Plan for Your Holiday Lighting Season Now

Summer is here and the last thing on your mind is the holiday season. However, now is the best time to start securing your holiday lighting customers and pre-ordering your holiday lighting products. That’s why we’ve connected with our vendor partner, Seasonal Source, for their recommendations on selling to three key customer types now for the holiday season: commercial, municipal, …

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4 Fixture Slump Part Three: Advanced Lighting Techniques

In Part Two of this series “How To Expand Beyond Your Typical Four-Fixture Routine” Central’s Director of Lighting, Glen Nyhuis gave solutions for getting ahead in the lighting industry and detailed some tips on how you can expand your offerings to include second story and niche lighting. In Part Three, Central dives even deeper with Glen into the next level …

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4 Fixture Slump Part Two: Identifying the Next Level of Fixtures

In Part One of this series “How To Expand Beyond Your Typical Four-Fixture Routine” Central’s Director of Lighting, Glen Nyhuis gave solutions for getting ahead in the lighting industry and detailed some tips on how you can expand your offerings to include second story and niche lighting. Read below as Glen dives deeper into the next level of fixtures and …