Sustainability – The ability to be maintained at a certain rate or level Above is the most basic definition of sustainability, but to the professional landscaper it’s so much more. Sustainability consists of fulfilling the needs of current generations without compromising the needs of future generations, all while ensuring a balance between economic growth, environmental care and social well-being. It’s …
4 Marketing Trends to Watch For in 2023
Back to Basics: Marketing’s Core Aspects With 2023 in full swing, it is important to keep one question in mind: “What can I improve in my marketing strategies to make sure that I take advantage of new opportunities in 2023?” This is also the perfect time to look at the positives and evaluate what did work. Even though it is …
A Look Back: Top Marketing, Communication, and Business Articles from 2022
It’s important to be prepared for the upcoming year to take your business to the next level of success. Now is a great time to take a look back at what drove success this year, and implement it into your business & marketing strategy for 2023. Below is a recap of this year’s top marketing & business articles that will …
Small Business Challenges and Solutions Heading into 2023
Small business owners have gone through a lot since 2019. Many issues such as supply chain, cost of goods, and hard to find labor were only exacerbated by the pandemic and unfortunately crippled many industries. While the green industry has weathered the storm fairly well, there are still crucial challenges that you may be facing on a day-to-day basis that …
3 Marketing Strategies to Focus on for 2023
As the days get shorter and less time is being spent working outside, these late fall/early winter months are a perfect opportunity to take a look at what marketing strategies you used this year that were beneficial and what new ideas your company could benefit from heading into next year. Take a look at these 3 suggestions below on marketing …
5 Tips for Connecting with Customers in the Off-Season
As a green industry business owner, you may feel like there is NEVER an off-season… however, it is likely that your customers do reach out to you in a much higher volume in the spring, summer, and fall than they do in the winter. This is why taking some time now to explore new ways of connecting with your customers …
4 Things You Can Do Today to Recession Proof Your Business
Lately it is all over the news. Are we headed towards a recession? Are we already in one? While the answers to these questions are complex, and at times hard to answer, the one thing we know for sure is that if you wait until we know we are in a full-fledged recession, it will be too late to protect …
5 Powerful Benefits of Social Media Advertising
Yes, social media seems like it’s EVERYWHERE, with many of us using it to connect with family, friends, co-workers and for other social reasons. However, did you also know that it can be very beneficial to use social media for advertising your business? Many of these benefits are free and easy to do, and don’t require a marketing budget to …
3 Recommendations to Protect Your Company During Economic Changes
We have had tremendous and steady growth in the green industry over the last several years. Consumer behavior such as cocooning and increased spending for home improvements have really drove this growth in our industry. This year, we expect another good year as the demand stays consistent, new installations, and improvements continue. But of course, the pressing question now on …
The Importance of the Follow-Up, and the Art of Doing it Well
We have all been there. You send out a ton of proposals, and then get busy doing other things. Whether you are an independent contractor, a company with a fleet of trucks, or even a wholesaler… there are always proposals, with the right follow-up, that could become sales. Don’t let these missed opportunities become lost revenue just because you never …