Nearly 70% of small business owners are responsible for three or more areas of their business, including marketing. Couple that with a complex and challenging industry like landscaping, and it’s no wonder why it feels like there are never enough hours in a day. As a landscape professional, you didn’t get into business to be a marketer. However, marketing is …

As you prepare for irrigation start-ups, now is a great time to evaluate your customers’ systems and look for opportunities to upgrade outdated equipment and add-on new technology and services. Today’s homes are getting smarter and home owners want to be more connected to their home systems. Our focus is to guide and educate you on the newest technology trends …

The candidate said yes! How do you convert your new hire’s excitement and enthusiasm into a great productive start? Most new hires decide if they’re going to stay within a couple of months of starting the job, so making the connection early is a great way to ensure the candidate stays with you. More importantly, getting your new hire through …

Beyond the apps offered by the popular irrigation brands, we’ve discovered some free cool apps that are well-supported by their sponsors and that offer a wealth of value for the pro contractor. Bosch Toolbox: Includes a measurement feature for measuring your jobsite. Includes a daily documentation feature to gather up media (photos, video, notes) and export as tracking documentation. Milwaukee …

Consider the companies you compete with on a regular basis. What markets do they target most effectively? What are their strengths and weaknesses? How efficiently do they run their operations? What is their cost structure for materials, labor and equipment? Get a full understanding of their business operations with Competitive Intelligence. Competitive Intelligence is the systematic and continuous monitoring of …

Want to accelerate your marketing success with just a few easy steps? Resolve to focus more on these marketing winners in the coming season: Take More Project Photos As the old saying goes “a picture is worth a thousand words”. It’s no secret that the right images can help your clients connect with the quality and breadth of your company’s …

Over 80% of Americans say they read online reviews when hiring lawn care and landscaping contractors. It’s no secret that potential new clients trust more what others say about you than what you say about yourself. What are you doing to gather more good reviews for your business? Here’s to get more online reviews so you stand out to potential …

Success doesn’t happen by accident. It’s the result of intelligent planning and a focused effort on the right things. In 2019, careful planning and precise execution will help your company reap the rewards of a booming market while avoiding the pitfalls of rising costs and a tight labor pool. We can help you! We’ve asked our experts to share some …

Google has made some important changes to their “Google My Business” listings that can dramatically impact how your company connects with local customers. If you’re in the contracting business, Google now classifies you as a “Service Area Business” (SAB). This means you perform work at the location of your customers within a general service area, rather than having customers come …

You work too hard to let your profits be list to mistakes, inaccuracies and neglect. Review these tips and be sure you’re capturing every dollar you can! Improve your bidding accuracy. Don’t leave money on the table by bidding projects using bad data. Update your job cost history to reflect rising costs for materials, labor, labor burden and overhead. Use …